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What is the Best Time to Post on Instagram Updated In 2024

Best Time to Post on Instagram

Are you curious about to know best time to post on Instagram in 2021? Since its beginnings some years ago, Instagram’s algorithm has undergone considerable changes, making it substantially more difficult for you to post visible content on the social networking platform.

It gives first priority to posts submitted by users’ friends and family members, and as a result, there is reduced likelihood of business posts being added to people’s queues as a result of the implementation of this function.

Posts from businesses that include links that are likely to take users away from the Instagram app are given even less weight by the algorithm. Businesses who want to be successful on Instagram must first understand how to play the game properly and effectively.

The best time to post on Instagram is critical because it must coincide with a time when people are actively looking at their Instagram accounts rather than the time when the majority of individuals are submitting their Instagram stuff to their accounts.

Free Instagram Post Times Planner

The best time to post on Instagram? The Instagram Optimizer Tool was made to post you at the optimal times to increase engagement rates. This tool was developed using data from over 12 million Instagram posts as well as the time zones of your most active follower regions.

Best Time To Post on Instagram in 2024

You’re probably hoping that we’ll be able to schedule your Instagram posts for a specific time. Life, unfortunately, is not so simple; there are just too many variables to consider. According to the bulk of the studies we looked at, there is a “best” time to post on Instagram.

Please bear in mind that they are time zone dependent, and that not all posts provide recommendations for the same time zone. The bulk of these polls published their results in Connecticut (Central Time in the United States).

Despite the fact that you’ll almost probably post more than once every week, studies show that the following times are the most successful for publishing on Instagram:

When is the best time to post on Instagram?

Thursday is the best day to post on Instagram.

  • Thursdays, 2 – 3 p.m.
  • Wednesdays, 11 a.m.
  • Fridays, 10 a.m.

Engagement is Usually Your Number 1 Priority on Instagram

Despite the fact that each company is different, most companies want to increase their Instagram interaction as much as possible. Likes and comments are two types of traditional Instagram engagement. People have recently begun to add views, shares, and direct messages to their posts.

The above sorts of engagement from Instagram spin-offs, such as Instagram Stories and IGTV, can then be added. This means that there is no clear definition of engagement anymore, although it does cover all interactions on Instagram between your social followers/customers and your business.

According to statistics, the typical Instagram post earns 5,963 likes. You can be deeply disillusioned by your own Instagram account statistics. That statistic, however, is the average, which is strongly influenced by viral posts shared by influencers.

The median number of likes on an Instagram post is much closer to 100, which means that half of all Instagram posts get fewer than 100 likes. Influencers boost the average number of comments on an Instagram post in a similar way.

When these mega-posts are factored in, the average Instagram post receives 100 comments (up to 150 comments for video posts). When viral videos are removed from the equation, the median number of comments per video post drops to four.

Difference Between Content and Compelling Content

One of the most essential takeaways from the above numbers is that creating content for the sake of creating content is pointless. Engaging material can perform very well and achieve high engagement rates. Content that isn’t unique isn’t worth the time and effort it takes to create.

However, you must factor in publishing times. You might be able to come up with interesting stuff. However, if you share it at an inopportune time, no one will see it. People can’t like, share, or comment on something they don’t see.

There will definitely have been a lot of wonderful content published on Instagram over the years that has gone unnoticed simply because no one had the chance to realize how good it was. With the current Instagram algorithm, this is even more important.

Best Time to Post on Instagram

The Best Time to Post on Instagram, According to Research. Over the last few years, several organizations have conducted studies to determine the best time to post on Instagram. Naturally, they don’t always agree, but there are some apparent patterns that emerge.

Key Considerations When looking for the Best Times to Post on Instagram

  1. Day of the Week

Even at the same time of day on different days of the week, there might be considerable fluctuation in Instagram interaction. For example, the inclusion of 5 a.m. in the above list may surprise you. The reason for this is because throughout the week, people frequently check their phones for messages as soon as they wake up.

This means that Monday through Friday, people are more likely to check Instagram first thing in the morning than on weekends. On a Monday, though, engagement may be lower since individuals are rushing to get the week started and have less time to glance at Instagram before work.

  1. Breaks in the Workday

Many people check their Instagram accounts during their lunch periods, especially at midday. In the same way, people’s enthusiasm for their jobs wanes in the late afternoon, and many of them turn to Instagram instead.

  1. Use Time Zones to Your Advantage

The more geographically diverse your audience is, the less important publishing times become. If your target audience is based in a single time zone, make sure you use that time zone to configure your Instagram posting times, even if it isn’t your own. If you want to create an Instagram post at a time when the majority of your audience is just waking up and getting ready for the day, you should do so at that time.

  1. Follow Your Specific Audience

These “best practice” posting times, however, if your audience is not the same as the average, these publishing timings are irrelevant to your account. Instagram Insights are available if you have a Business Instagram account (which every business and influencer should have).

In Instagram Insights, go to the Followers area to learn more about when your audience is most active on the network. It’s only natural that you structure your posting habits to reflect this. Some social media management solutions, like Later, give information on when your Instagram audience is online.

  1. Frequency of Posting on Instagram

If you want your Instagram account to look fresh, you should post on a frequent basis. It’s possible to write one to three posts per day. Share a variety of post kinds to avoid coming across as solely concerned with making sales. However, you should prioritize providing high-quality content above producing a large number of postings.

  1. Different Sectors Prefer Posts at Different Times

To add to the confusion, the best posting times will vary depending on the industry you work in. For example, indicates a clear difference:

  • Wednesday at 10 a.m. is the best time to post on Instagram for IT companies.
  • Saturday at 11 a.m. and 1 p.m. are the best times to post on Instagram for B2C businesses.
  • Monday at 8 p.m. is the best time to post on Instagram for educational organizations.
  • Tuesday at 1 p.m. is the best time to post on Instagram for healthcare companies.
  • Wednesday at 3 p.m. and 4 p.m.,
  • Thursday at 2 p.m. and 3 p.m., and Friday at 10 a.m. and 2 p.m.

Sprout Social looks at a few more areas:

  • Wednesday at 3 p.m. is the best time to post on Instagram for consumer goods companies.
  • For media companies, the best time to post on Instagram is on Friday at 9 a.m.

While deciding a single best time to post on Instagram is tricky, and in all honesty, pointless, most of these studies have come up with a series of good posting times.

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