The Best Times To Post On Instagram

Users used to guess and play around with finding the best times to post on Instagram back when it was a chronological feed. Many times, they credit their increased Instagram engagement to their meticulously timed Instagram postings.

Before everyone’s goal became finding ways to “outsmart” the algorithm, these were the good old days. To gain more Instagram followers today, you must create and best times to post on Instagram engaging content that other users will want to see.

Because of Instagram’s ever-changing algorithm, your followers may never see your posts if you don’t post at the right time. So, how do you know when the best times to post on Instagram? Don’t worry if you’re not sure where to begin when it comes to posting on Instagram.

We’ve put together a comprehensive guide to Instagram posting times, including the best times to post on Instagram by weekday and industry. You’ll be posting on Instagram like a pro in no time if you follow our tips for maximizing the use of Instagram tools.

Finally, if you’re looking for a quick reference of the best times to post on Instagram globally across each network, download your own copy by clicking the button below.

Is there a specific time when you should post on Instagram?

Because each brand caters to a unique audience with unique social media behavior patterns, each brand may have a slightly different sweet spot for best times to post on Instagram. However, there are some best practices you can follow that consistently produce excellent results.

Because the Instagram algorithm priorities recency, posting when your followers are online is essential. If all other factors are equal, a newer post will appear higher on the news-feed than an older one. When it comes to optimizing a post for success, recency is one of the quickest and easiest wins.

(However, if you’re interested, we have plenty more tips on how to get free Instagram likes.) But it’s also crucial to understand what your Instagram marketing strategy’s specific objectives are. Do you have specific goals in mind for increasing awareness, increasing engagement, or increasing traffic?

What does success mean to you, and when have you seen your posts achieve it in the past? In general, your past successes are a good guideline for what is the best times to post on Instagram.

What are the best times to post on Instagram?

The best times to visit:

  • Tuesdays, 11 a.m.–2 p.m., and Mondays through Fridays, 11 a.m.–2 p.m.
  • Tuesday is the best day.
  • Sunday is the worst day.

In 2020, Instagram will continue to roll out new features like Reels, improve Stories, and promote discovery on its Explore page. This made it an ideal platform for social media audiences dealing with lockdown measures to discover and share new hobbies—a trend that brands can track using social listening.

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In 2020, the best times to post on Instagram increased in comparison to previous years, similar to Instagram’s parent company Facebook. On weekdays, midday engagement became even denser, with peak times ranging from 11 a.m. to 2 p.m., and evenings and times saw increased opportunities for engagement.

Instagram is a great place for brands to experiment with their content: use high-quality photos to reinforce your brand’s visual identity, or show off what you’ve created for content like infographics and data reports to highlight your graphic design efforts. In 2020, Instagram Live, like its Facebook counterpart, exploded in popularity as a way for people to stay connected in a less curated and immediate way.

Reels also allow you to create shorter, more viral-ready content to supplement your feed. Instagram also experimented with longer-form content by introducing Instagram Guides as a way to provide more in-depth information on wellness, with the feature eventually expanding to other topics.

The Best Times to post on Instagram by day:

  • Best Time To Post on Instagram on Monday: 6 am, 10 am, and 10 pm EST
  • Best Time To Post on Instagram on Tuesday: 2 am, 4 am, and 9 am EST
  • Best Time To Post on Instagram on Wednesday: 7 am, 8 am, and 11 pm EST
  • Best Time To Post on Instagram on Thursday: 9 am, 12 pm, and 7 pm EST
  • Best Time To Post on Instagram on Friday: 5 am, 1 pm, and 3 pm EST
  • Best Time To Post on Instagram on Saturday: 11 am, 7 pm, and 8 pm EST
  • Best Time To Post on Instagram on Sunday: 7 am, 8 am, and 4 pm EST

After Facebook, Instagram is the second most popular social media platform. The number of daily logins is expected to rise in the coming years. From Monday to Friday, 9 a.m. to 4 p.m. is the best time to post on the platform as a whole. Every day, between 4 and 6 p.m., the level of engagement decreases. In the mornings, there is a flurry of activity.

Perhaps it’s because of the stories that can be checked at any time. As a result, you should try to upload your posts and stories earlier in the day. Let’s take a time at some different industries and the best times for them to post on Instagram.

How do you figure out when the best time is to post on Instagram for your company?

There are two methods for determining the best times to post on Instagram brand profile in order to increase engagement:

1. Using Instagram’s Insights feature or Creator Studio 2.

Instagram’s native analytics are a great way to figure out when the best time to post on the platform is.

There are two ways to view Instagram’s native analytics.

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The first is to use the Instagram app on a mobile device.

It’s a handy tool that allows you to learn important details about your followers, such as their location, gender, age, and when they’re most active on Instagram.

Instagram audience Insights

Having an Instagram business account or an Instagram creator’s profile is required to gain access to Instagram insights. Access to the “Instagram Creator Studio” is another advantage of having a creator’s profile.

The second option is to take this route. Instagram Creators Studio, like Instagram Insights, gives you access to a variety of audience insights to help you figure out when the best time is to post on Instagram.

creator studio audience insights

The Instagram native insights have one flaw: they only show you the last seven days’ worth of online activity data from your followers. As a result, which provides detailed information on the audience analytics section for the previous three months.

2. Using the Instagram analytics

The best times to post on Instagram is determined by three factors: your target audience, the day of the week, and your timezone. Fortunately, Instagram analytics feature allows you to keep track of everything in one place.

Let’s take a look at how.

The “Time Range” filter allows you to specify the exact time period for which you want to see the analytics insights. For the last three months, you have been able to view, download, and email the analytics report for your Instagram business accounts.

SocialPilot Instagram analytics time filter

But hold on, there’s more.

Its heat map calculates the average number of active followers in the chosen time range for each hour and day of the week, giving you the personalized best time to post on Instagram.

SocialPilot Instagram analytics heat map

This map graphic will provide you with all of the information you need to know about the best times and days to increase your business’s Instagram engagement. You can also see where your followers are from, their gender, age, and other important information about them.


Because now you know how critical it is to time your Instagram posts in light of recent algorithm changes. Sending out your posts during peak times for your brand will help you engage with your audience and get you in front of potential customers. But don’t overlook the importance of interest and relationship.

Also, keep in mind that posting at the best times to post on Instagram will only give your post a chance to shine. After that, the important outcomes are determined by your content. After all, content reigns supreme! Use a social media tool if you’re a social media marketer juggling multiple Instagram accounts for your clients. It will save you a significant amount of time and money, proving to be the best investment you’ve ever made!

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