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15 Best Rank Tracking Tools In 2023

rank tracking tools

This post will explain rank tracking tools. Are you curious about the success of your SEO efforts? To examine your keyword ranks, are you looking for the best rank tracking tools? Here is a list of the top 19 rank tracking tools that will be available in 2022. We’ve examined each rank tracker in-depth, listed its benefits and drawbacks, and described the kinds of organisations it works best for.

Additionally, go all the way through for answers to some of the most often asked queries about rank tracking.

15 Best Rank Tracking Tools In 2023

In this article, you can know about rank tracking tools here are the details below;

Summary of the top rank tracking tools


  1. For the majority of users, SE Ranking is the best rank tracking programme. Features a strong report builder and more tools. includes one of the largest keyword databases and a sizable backlink database for competition research.
  2. Semrush – Ideal for seasoned SEOs, sizable teams, and business clients. a whole toolkit for managing all of your SEO.
  3. Best for novices who require straightforward but effective position tracking is Mangools.

1. SE ranking

SE ranking

For the majority of users, SE Ranking is the greatest rank tracker, in our opinion. It is an all-encompassing SEO software with a potent rank tracking tool. It has various pricing options, white-label capabilities, collaborative tools, and is reasonably priced.

The Keyword Position Checker provided by SE Ranking enables you to monitor your position in relation to other websites and the largest search engines, such as Google, Yahoo, Bing, and even YouTube.

For information on how you’re performing on various devices, you can view statistics from desktop and mobile results individually.

SE Ranking not only allows you to check your organic search engine ranks but also maps results, ad positions, videos, rich snippets, etc.

You can keep a close check on the competition by tracking your own keywords as well as those of up to 20 rivals.

If you’re in charge of an agency, you can give your customers access to a customised version of the rank tracker via your own domain. Additionally, by setting up sub-accounts for clients and team members with various levels of access capabilities, you can keep organised. This is another rank tracking tools. Also check  spy tools

In addition to the rank tracker, SE Ranking also includes a website auditing tool, a keyword research tool, a backlink checker, an on-page SEO checker, and more.

2. Semrush


Semrush is a complete marketing platform for businesses. It is the greatest option for seasoned SEOs, big teams, and businesses because it provides all the tools you need to manage complex SEO campaigns in a single package.

Semrush is one of the most well-known names in the SEO SaaS software sector for a reason. It has an unmatched feature set and some of the most cutting-edge tools available.

This also features an excellent selection of SERP tracking tools. You may follow any phrase or domain across search engines like Google and Baidu using the position tracking tool. This useful information may be used to assess the success of your campaign and identify/resolve problematic keyword cannibalization.

By keeping an eye on shifts in organic ranking places and keeping an eye out for clues that the ranking system may have undergone a significant alteration, you may also keep track of Google and Baidu’s SERP volatility. Find out more about your rivals and the domains that have the highest paid and organic presence.

And that only scratches the surface of Semrush’s capabilities. It includes a tonne of different tools to assist with all facets of your digital marketing operations in addition to the rank tracking programme.

Tools are available to assist with a variety of tasks, including keyword research, on-page SEO audits, competitor analysis, content marketing, local SEO, social media management, link building, content production and optimization, PPC, website monetization, and more.

There isn’t a better option if your budget allows for it, even though it is a little more expensive than some other options.

3. Nightwatch


This is another rank tracking tools. One of the top rank tracking software tools available is Nightwatch. Based on our tests, it offers highly precise and trustworthy data, particularly local rating data.

When it comes to local rank tracking, Nightwatch excels. It doesn’t merely get its data from the closest Google Data Center, unlike the majority of other rank trackers. You can instead access all Google Data Centers worldwide.

Why does this matter? It implies that you can monitor your keyword ranks in more than 100,000 different geographic locations throughout the world. This is significant since Google frequently tailors search results for people based on where they are.

For illustration, suppose you own a high-end hair salon in Los Angeles and are attempting to rank for your company name and related keywords, such as hairdressers in LA.

You just care about how you’re doing in LA; you have no interest in whether or not your company appears when someone searches for these kinds of terms in New York.

Therefore, all you have to do is enter your zip code or location into the Nightwatch tracking settings. Now, all you can see is what Los Angeles-based potential clients find when they look up your target keywords.

You can monitor your rating outside of the Google SERPs in the local map results and on all the major search engines (Bing, DuckDuckGo, etc.)

And that’s not the end of it. Nightwatch gives you access to a wide range of other marketing tools, including keyword research, website audits, and reporting tools, in addition to their very precise rank tracking system.

4. Serpstat


Serpstat is an all-in-one SEO platform and growth hacking tool. It gives great value for the money and strikes a fair mix between features and price. This is another rank tracking tools.

Serpstat offers numerous tools (30+, to be exact) bundled into one, similar to many of the platforms we’ve looked at thus far. It serves as a site auditor, a keyword research tool, a backlink checker, among other things, in addition to a rank tracker.

You may check the global and local ranking positions for any domain in Google and Yandex with the built-in keyword tracking tool. You may set up automatic rank reports, check your market share of examined keywords, organise keywords by tags, and more. You can also keep track of both organic and paid keyword rankings.

We also highly liked Serpstat’s auditing feature in addition to rank tracking. It does a thorough examination of your entire site at an expert level and unearths priceless SEO tips. You can find problems that can be hurting your SEO performance right away and correct them.

The keyword research tool is also quite useful. You can either enter a general keyword to identify similar search terms and inquiries your customers are looking for, or you can generate a list of missing keywords from any domain. You may see search volume, competition, CPC, and other crucial information next to your suggested keywords to help you determine whether or not to pursue them.

5. Mangools


A group of SEO tools for beginners is called Mangools. Its rank tracker, SERPWatcher, is among the most dependable and user-friendly ones we’ve come across.

SERPWatcher strives to simplify things and provide you with all the information you need to calculate the potential organic traffic to your website without any of the usual hassles. It offers simple-to-understand statistics in a clean interface and is less complicated than other rank tracking applications.

It’s designed for novices and strips out all the complicated info and advanced settings so you can focus on what matters most. A metric called the Performance Index was created by Mangools to assist you quickly and accurately understand the data and determine how well your website is performing in the SERPs.

You may track changes in the positions of your organic search terms with SERPWatcher’s daily updates. You’ll receive email updates if there are any significant rank changes. Additionally, you may acquire accurate rank tracking information for more than 50,000 locations across desktop and mobile.

This is another rank tracking tools. Along with SERPWatcher, Mangools also supplies other tools, such as SiteProfiler, KWFinder, LinkMiner, and SERPChecker, which are used for keyword research, search analysis, and search engine optimization (for insights and analytics). Also check crypto tax tools

6. Wincher


Wincher is a capable rank tracking tool that can be used by companies of all sizes. You can use it to watch your SEO progress, spy on your rivals, find fresh keywords, and gain insightful information.

We adore the way Wincher’s dashboard looks. It is straightforward and provides a brief overview of all the websites and keywords you are tracking.

We also appreciate that Wincher offers historical data, which is another feature we like. Few other tools provide the ranking history for all the keywords you input for up to 6 months.

Data on local rankings from more than 100,000 areas is available (spanning 180 countries). With daily competitor ranking updates and immediate notifications of any significant changes to their ranking places, Wincher also makes it possible for you to maintain tabs on how your rivals are doing.

Not to be overlooked is the keyword research tool. It fully integrates with the rank tracker and provides automatic keyword suggestions together with search volume, predicted traffic volume, CPC data, and other information to help you find new keyword prospects.

Wincher is reasonably priced as well. For marketing teams and agencies, it is relatively economical because all plans include unlimited users.

7. SEO PowerSuite

SEO PowerSuite

You can get SEO PowerSuite, which has all the tools you need for your campaigns. It has a Rank Tracker, Website Auditor, SEOSpyGlass (for researching competitors), and LinkAssistant already built in (for link building and management). This is another rank tracking tools.

Rank Tracker is a highly sophisticated tool. Unlike some tools, it allows you to keep track of over 300 local and international search engine ranks, not just Google. You may track your success over time, match keywords to certain landing pages, sort and filter data to provide important insights, and more.

The fact that SEO PowerSuite is not a cloud-based platform is another way in which it differs from its rivals. You may actually access it from your own computer and download it for free. The company doesn’t have to spend money on pricey servers to handle and maintain user data because it’s a desktop tool.

As a result, they can provide better prices because their costs are kept low. As a result, SEO PowerSuite provides both a very generous free plan and one of the most cost-effective subscription plans on the market.

In addition to the built-in backlink checker and competitor research tool, we also greatly appreciate the Rank Tracker. If you are managing paid advertising campaigns, there is also a handy PPC ad optimization tool that you may find to be quite helpful.

8. Raven Tools

Raven Tools

One of the greatest rank trackers available, Raven Tools is an all-in-one platform with a variety of potent SEO and reporting tools.

Including Google, Bing, Yahoo, Baidu, and Yandex, the rank tracker offers daily, weekly, and monthly SERP ranking data for all major search engines.

Tracking options include tracking keyword positions based on language, device type, zip code (for local ranking keyword locations), and more.

If you want to track a lot of keywords, you can submit them in a list style or simply copy and paste each one into a separate row. This will allow you to track all of your keywords with a single click. Additionally, Raven Tools provides historical ranking information so that you can review previous outcomes and monitor your SERP evolution over time. You may export your ranking data into thorough, white-label SEO reports to better visualise it.

You can use Raven’s website audits, backlink analysis, and competitor research tools in addition to rank tracking.

You may utilise some cutting-edge capabilities with Raven Reimagined (the updated version of the platform) to learn what ad text your rivals are using, keep tabs on their keyword selections and landing pages, and have a better understanding of your ranking data with improved visualisations.

9. Morningscore


Another all-encompassing SEO tool with a twist is Morningscore. It employs gamification to make tiresome SEO work much more enjoyable.

This is another rank tracking tools. Morningscore delivers the full range of SEO tools, just like other all-in-one solutions. It includes a potent rank tracker, a tool for researching keywords, a tool for reporting on SEO, a tool for monitoring backlinks, and a tool for auditing.

These various tools are all smoothly interwoven with one another. To find fresh prospects, for instance, you could start by using the keyword research tool. When you have identified a few you wish to target, quickly add them to the rank tracking tool for daily updates.

You can rapidly discover all the various keywords your site ranks for in Google using the domain keyword analysis tool, along with the precise ranking position. Using the comparison tool, you can also learn how your rivals are performing for related terms (or vice versa).

The Rank Tracker UI is very easy to use and understand. You can quickly see all the terms you rank for and use the right-click menu to take different actions. For instance, you could wish to seek up information on them on Google, view historical data, or add them to a group or folder.

10. AccuRanker


The fastest rank tracker in the world, according to AccuRanker. It is a potent rank tracking solution that is perfect for businesses and SEO firms.

In addition to its blisteringly quick speeds, Accuranker has a tonne of other capabilities that businesses will find useful.

For instance, developers can easily integrate Accuranker with the internal systems of your company thanks to the REST API. Extremely huge data sets can be handled more easily because to proprietary segmentation and data cubing technology. Dynamic tagging, share of voice (SoV) analysis, pixel tracking, and other sophisticated functions are also available.

You may see a visual breakdown of the keywords you’re ranking for as well as your rivals using the organic site explorer. Additionally, aggregated SERP analysis reveals the many SERP elements for which you are ranked (e.g. knowledge panels, featured snippets, FAQs, etc.)

11. Advanced Web Ranking

Advanced Web Ranking

The longest-running rank tracker in the world is called Advanced Web Ranking. Over 24,000 top companies and agencies utilise it, and it has been around for more than ten years.

All the standard capabilities of Advanced Web Ranking are available. You can get rankings for all devices (desktop and mobile) and local searches on a daily, weekly, or on-demand basis. You may monitor all other SERP elements in addition to organic rankings to check how you are appearing in the snippets.

Effective competition research tools enable you to track the competitive SEO landscape and compare SERP performance side by side, and powerful SEO reporting tools enable you to produce unique, white-label reports and share them with your clients in minutes. This is another rank tracking tools. Also check business tools

12. RankWatch


Another effective and user-friendly online rank tracker and all-in-one SEO platform to consider is RankWatch. More than 25,000 content customers use it.

With RankWatch, you can find out more about your ranking position and SERP rivals, audit your website with more than 100 tests, find new opportunities for keyword and content optimization, track and analyse your backlinks, and more.

It is ideal for agencies due to its 100% white label interface and robust reporting.

13. Keyword Revealer

Keyword Revealer

This is another rank tracking tools. An all-inclusive SEO tool called Keyword Revealer may assist you with tracking rankings and much more. With the help of Keyword Revealer, you can build robust rank tracking automations and track the evolution of your ranks over time.

The tool can also be used for keyword research and idea generation to guide your SEO approach.

Additionally, Competitive Analysis and Backlink Analysis tools are available in Keyword Revealer. The technology is very user-friendly and intuitive, making independent website owners have a lot of options.

14. WebCEO


A comprehensive variety of agency-level SEO tools are included in the digital marketing and SEO software solution known as WebCEO. With regards to rank tracking, WebCEO provides a sophisticated rank tracking tool that enables you to monitor both your own ranks and those of your rivals.

You can investigate factors like nation, state, region, city, and zip code, and receive extensive breakdowns of ranking data from any time period. Additionally, you have access to details concerning numerous ranking outcomes, such as advertisements, pictures, videos, and more. In only a few clicks, rating reports can also be easily created.

WebCEO can be used to perform SEO audits, look for keywords, manage internal links, and create sitemaps in addition to the rank tracking programme. All things considered, this is a fantastic all-in-one solution with strong rank tracking capabilities.

15. SpyFu


A complete SEO toolbox with rank tracking capabilities is called SpyFu. You may track your past and present ranking positions using the toolkit, create backlinks, examine SERPs, and do much more. The device can also be used to reach domains and conduct keyword research. This is another rank tracking tools.

SpyFu is one of the best competition analysis tools, as the name implies, and can be used to keep tabs on what your rivals are doing in order to inform your own SEO approach. It can assist you in building a detailed picture of what your competitors are doing, including their Google Ads keyword purchases and ranking positions.

SpyFu is often one of the greatest tools available for tracking both your own rankings and those of your rivals.

Rank tracking tool FAQ

Describe rank tracking.

The process of evaluating and keeping track of a website’s organic ranking position in search engine results pages (SERPs) for particular keywords is known as rank tracking (search terms).

For their target keywords, which are those that their target audience uses to search, most people try to rank as high as they can in search engines like Google. This is due to the particular that pages that rank on the first page (and, preferably, in position one) receive the most clicks.

A rank tracking tool will show you your current position for various search terms as well as how it has evolved over time. For instance, you might have advanced from place five to place one, or vice versa. These information might help you plan your SEO strategy and evaluate your progress.

How frequently are keyword rankings updated?

Rankings for keywords frequently change over the course of the year. Ranking positions are subject to change at any time; there is no set regularity for the alterations. Choose a rank tracker programme that regularly updates its data because of this.

Generally speaking, the ranking positions will change more frequently the more competitive a keyword is. The top search engine results for extremely competitive keywords frequently shift week to week. For less competitive terms, though, you might be able to hold onto your ranking spot for several years.

What causes changes in keyword rankings?

There are numerous factors that might affect keyword rankings. By publishing fresh material that is better optimised for the target keyword and outranking the competition, an authority domain, for instance, might force all other content down the SERPs.

Ranking changes are primarily caused by algorithmic modifications. The algorithms that search engines like Google employ to determine ranking places are updated frequently. Additionally, every time they release a new version, the ranking landscape could alter.

Certain changes cause more commotion than others. For instance, many websites in the health and medical, financial, and legal sectors noticed a significant drop in their ranks after the infamous Google Medic update in 2018.

In addition to these significant fundamental updates, Google adjusts its algorithm more than 500 times annually. These minor adjustments, meanwhile, typically don’t have as much of a noticeable impact on search results. and are commonly known as the “Google dance.”

Additionally, a Google patent describes a strategy for dealing with spam. This patent indicates that anything can occur when switching from one ranking to another. For instance, you can momentarily drop in the ranks or move up.

Does a person’s location affect where they rank?

Yes, each search user receives a customised set of ranking positions. The searcher’s location is one of several elements that affect the results they view, but it is also one of the most crucial ones. This is crucial for local search searches since Google takes into account proximity when determining which business listings to rank.

Selecting a rank tracker that enables you to track local ranks in certain locations is crucial for this reason.

How can I raise my position in the rankings?

Through SEO, you can raise your ranking position (search engine optimization). Your website needs to be optimised for several ranking considerations.

You can take a variety of actions to improve your website, but I’d advise beginning with a site audit to find any obvious technical SEO flaws that are preventing you from appearing higher in the SERPs. There are many SEO software tools available that can assist you in performing a site audit.

The optimization of your on-page content, the creation of backlinks, and other strategies can also help you rise in the rankings.

Additionally, if you utilise WordPress, you can benefit from strong WordPress SEO plugins like Rank Math. You will have more authority over your SEO as a result.

It is important to keep in mind, nevertheless, that boosting your ranks does not guarantee increased visitors. You must make sure that the keywords you are focusing on generate traffic. You’ll need a keyword research tool to assist you with that.

What aspects of ranking matter the most?

There are dozens, if not hundreds, of rating criteria, and the exact workings of Google’s algorithm are unknown. However, based on numerous research, we do have a solid notion of which ones are most important.

According to one study, direct website visits are the most crucial ranking criteria. Relevancy of the content, the overall number of backlinks and referring domains, loading speed, and bounce rate are other ranking factors that appear to be important.

How reliable are the rankings provided by Google Search Console?

Data from Google Search Console is accurate and trustworthy. It is determined using actual search results that consumers have actually seen. GSC tracks a URL’s position in the SERPs for a variety of search terms and determines the average ranking position for all of these terms.

While Google Search Console provides you with an accurate average, geo-targeting causes your position to drastically shift from place to place. Because of this, using a rank tracker like Nightwatch that collects ranking information for particular places is recommended. However, Google Search Console is still a very helpful SEO tool that is free.

Why do the results I see on Google differ from the data in my rank tracking tool?

When you check your site’s rating on Google directly, you might not always see it in the position anticipated based on the data from your rank tracking tool. This is typically brought on by personalisation, geo-targeting, or transient search visibility.

Selecting a rank tracking tool for your company

We have now reviewed all of the top rank tracking tools available.

Monitoring your keyword ranks is made easier with a rank tracker tool, but if you’re unsure which one to use, here’s what we’d advise:

If you’re looking for the greatest rank tracking tool overall, use SE Ranking. It is inexpensive and comes with a variety of additional strong SEO tools. Thanks to its white labelling, powerful reporting tools, and adaptable price options, it’s also a terrific option for freelancers and agencies.

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