Steps To Elevating Your Content Distribution Strategy will be described in this article. Without a doubt, one of the best strategies for internet businesses to connect with their target market and produce quality leads is content marketing. But creating high-quality content is only one facet of an effective content marketing plan.
Content distribution is equally as critical as content creation if you want to succeed at content marketing. Regretfully, the majority of online firms still don’t give content distribution much care.
However, you must begin sharing your content as soon as it is published if you want to get the most interaction and quality leads out of the content assets you are creating. We’ll go into greater detail about content distribution in this post and provide you a 7-step method to improve your content distribution plan.
What is content distribution?
The process of producing, disseminating, and advertising your information to your target audience across a variety of media types and channels is known as content distribution. With each piece of content they create and post, it allows online businesses to outrank rivals in search engine results pages (SERPs), enhance engagement, and raise CTR.
Conversely, without a strong content distribution strategy, it is impossible to generate the most return on investment (ROI).
Over 60% of marketers make at least one piece of content per day, but over 90% of them receive no traffic from Google, according to Ahrefs.
Why? Because they don’t have a well-defined plan on how to distribute their content.
Having a plan for content distribution is essential if you want to increase the visibility of your material to your target audience and produce quality leads.
We’ve included an incredibly simple, step-by-step method below to help you up your content distribution game.
7-step process to elevate your content distribution strategy
Step 1: Research your target audience
As previously mentioned, the goal of content distribution is to reach your target audience – but not just any audience.
To be exact about who will be reading your content, you should do a lot of research. You can find the appropriate target audience by developing a distinctive set of target market samples.
An ideal client profile, or buyer persona, is the best approach to do this. For those who are unaware, a buyer persona is a fictionalized representation of your target market based on research.
Creating buyer personas aids in identifying and comprehending your target audience’s current issues, preferred channels, and driving forces.
Step2: Set clear KPIs & relevant metrics
The next step after conducting target audience research is to define success by establishing specific KPIs and pertinent measurements.
The KPIs and associated indicators listed below are a few that you may want to monitor in order to assess the effectiveness of your content distribution plan:
- Views on unique pages — Traffic
- Engagement: Bounce rate & average time on page
- Top content — Most viewed pages
- Top exit pages for failing content
- Impact: Maximum conversions, click-throughs, and backlinks
- Sentiment: Social media shares and comments
Keep in mind that depending on your content distribution method, your KPIs’ subsequent measurements may change.
For instance, you are unable to monitor top exits on your social media postings or comments on your email newsletter.
Thus, be sure you’re monitoring the appropriate KPIs for each content distribution channel you employ.
Step 3: Auditing your existing content for recycling opportunities
If you’ve already published content on blogs, social media, videos, etc., doing a comprehensive content audit can help to
- Remember the subjects you’ve already written about.
- Identify any content voids that need to be filled.
- Determine the subjects you can write more about by repurposing your earlier work.
The practice of repurposing already-existing information on new channels with a different format and angle is known as “content recycling.”
For illustration, let’s say you wrote a blog post outlining the top 5 content marketing tactics to use to get the most return on investment. Also check convert image to 3d
Is it possible to rework this blog post’s material from a different perspective or format and put it on a different platform?
- Angle: If you want to repurpose your previous material, you might think about developing one or more of your points and using them in a new piece of content.
- Format: As an alternative, you may think about reusing your current information in a different format. For instance, you might make an infographic or a Slideshare.
- Channel: If not, consider repurposing your current content for a new channel with only minor modifications.
Can you use your blog article, for instance, to respond to a Quora question? If not, is it possible for you to create a PowerPoint presentation from your blog article and upload it to Slideshare?
When selecting subjects for new content creation, the most skilled content marketers never forget how they may repurpose their material.
When choosing fresh themes, you might also think about compiling a list of formats, viewpoints, and channels you can utilize for content recycling.
Step 4: Select your content distribution channels
Selecting the channels to distribute both your newly created and recycled material is necessary once you’ve examined your current content for recycling possibilities.
In essence, content distribution channels are the websites where you may distribute and advertise your material.
Depending on your target audience & content marketing objectives, there are a number of methods you may use to distribute your content.
You must examine the buyer persona(s) you previously developed and determine which channels they utilize the most in order to determine the most effective channels for content distribution.
Nevertheless, each content delivery method fits into one of the three groups listed below:
- Owned: Distribution channels that your business owns are referred to as owned. Typically, these consist of your blog on your website, email newsletter, social media profiles, mobile applications, and so forth. To provide a lasting brand experience, each owned distribution channel is branded with an iconic logo.
- Earned — Earned distribution channels occur when someone else uses a variety of platforms and formats, like expert roundups, press releases, social media shares and mentions, product evaluations, product feedback, interviews, etc., to share or promote your information.
- Paid — The term “paid distribution channels” describes the ways in which companies pay to share their material. PPC, social media advertisements, sponsored posts, influencer material that is paid for, and more are some of the paid channels.
Many companies would rather use their own channels for distributing just owned material than others. However, it is more beneficial to occasionally use a combination of channels from all three groups. By doing this, you may connect with your target market across all of their preferred channels rather than just the ones you own.
Step 5: Determine your content types
You must think about the kinds of content you will produce after deciding on your channels for content distribution.
As I mentioned before, a lot of companies decide to post all of their content on their blog on their website before repurposing it and posting it on other platforms.
This is definitely an effective content distribution approach, since blog pieces are easily shared and repurposed in addition to being read by a wide audience.
More significantly, when making selections about what to buy, almost 50% of consumers now prefer to read a company’s blog.
Because of this, we highly advise creating excellent blog pieces on your company website that are optimized for search engines, then repurposing them into various kinds of content to promote on other platforms. Thankfully, there are several tools available to assist you in creating high-quality content, including AI writers, designers, and more.
Step 6: Build & distribute content
After the logistics are all in place, you can get started on the content creation process.
You must ensure that the general tone and messaging of every piece of content you produce are consistent with your brand while creating it.
This is a list of platforms for creating content that you can use to create various kinds of material.
You also need to choose your distribution channels wisely and release your material onto the world.
To optimize your material for each distribution channel you utilize, be sure to abide by its guidelines.
For instance, make sure to go over this different blog post SEO checklist while creating blog posts for your company blog so that each one of your creations achieves the best potential rating on Google search results. For e-commerce companies and online retailers, SEO is particularly important because Google will reorganize the search results shortly before Black Friday.
Comparably, if you’re using social media, be sure you abide by the rules set forth by each platform, like the ideal time to upload material, the size of images, the maximum amount of hashtags, and so forth.
For timely delivery of your material without a lot of manual labor, you may also employ several methods for distribution, such as emails, with a CRM email marketing tool.
Step 7: Evaluate performance & recalibrate your strategy accordingly
The last phase in improving your content distribution plan is to track its progress and assess its efficacy by comparing the performance of your content to your pre-established KPIs and their pertinent indicators.
The best course of action is to establish a regular check-in and analysis schedule (daily, weekly, or monthly) for each piece of content you produce and publish.
Check out which of your blog posts are receiving the most traffic, for instance. If you are producing several kinds of content and disseminating them over various platforms, attempt to determine which kinds of content are driving the most visitors back to your website.
Create a baseline and adjust your plan for new material based on these performance data so you can see which metrics you need to surpass in the upcoming week or month.
End Note
One of the most important aspects of content marketing is having a plan for content distribution. Without a strong plan for distributing material, it’s easy for your business to become disoriented and lose focus.
It only makes sense that you would take steps to guarantee that the intended audience sees the material you have worked so hard to create and moderate through a distribution plan.
With any luck, this seven-step method will assist you in creating and improving your content distribution plan, which will enable you to produce the most qualified leads and the highest level of engagement for your company.